PPC works for sure. But you’ve got to pay to play. Not only that compared to other models of advertising, doesn’t have the best ROI. Sure, you’ll make sales and drive revenue for a business, but investing in content related and inbound marketing,...
There are a few answers. One, they can. They have the luxury of having massive budgets to work with. Two, big established brands often times are corporations that answer to shareholders, and the role of a corporation is acquisition, and distribution of wealth back to...
The goal of marketing is to raise awareness and drive sales. Local directories are another channel to do that. People used to use a big heavy yellow book to find local services. Now it’s all digital and customers have gotten smart, they do their homework....
I’m involved with a non-profit that has a solid business plan, solid business strategy, a well managed team, and all ducks in a row. Because of this they have been able to secure massive funding, taking them to the next level. If this wasn’t the case, when...
I’ve enjoyed my time with about.me. But ironically, I find myself converting much of the traffic from that network to LinkedIn connections. about.me is sort of like a networking event, where you hand out business cards, and have brief introductions. I like...
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