So many of the fundamentals still apply: schema markup, on page seo, and compelling SERPs. But some of the more recent algorithm changes have set the tone for SEO efforts in 2015. Josh Bachynski does an amazing job of capturing everything you should be doing this year to gain the edge on your competitors and kill the SEO game. Check out this great youtube video.
And since Josh Backynski is such a badass SEO pro (he interviewed Matt Cutts), he created this comprehensive “Leaked PANDA Do & Don’t LIST – 2011 to Present”.