PPC works for sure. But you’ve got to pay to play. Not only that compared to other models of advertising, doesn’t have the best ROI. Sure, you’ll make sales and drive revenue for a business, but investing in content related and inbound marketing,...
This article is not the typical tech feature shoot out. Sure that’s what you may have searched for to get here, but I’d like to take a different approach. I could go there, but let me ask you why are you asking that question in the first place? Who are you...
There are a few answers. One, they can. They have the luxury of having massive budgets to work with. Two, big established brands often times are corporations that answer to shareholders, and the role of a corporation is acquisition, and distribution of wealth back to...
The goal of marketing is to raise awareness and drive sales. Local directories are another channel to do that. People used to use a big heavy yellow book to find local services. Now it’s all digital and customers have gotten smart, they do their homework....
I’m involved with a non-profit that has a solid business plan, solid business strategy, a well managed team, and all ducks in a row. Because of this they have been able to secure massive funding, taking them to the next level. If this wasn’t the case, when...
I’ve enjoyed my time with about.me. But ironically, I find myself converting much of the traffic from that network to LinkedIn connections. about.me is sort of like a networking event, where you hand out business cards, and have brief introductions. I like...
It’s All About the Hustle! If you’re a freelancer in any field, you gotz to hustle! You need to cast your net far and wide without burning yourself out. And to quote from the movie Glen Gary Glen Ross, “Always Be Closing! ABC!”. These 7 lead...
It takes grit, backbone, drive, determination, and smarts to do what you want and be successful at it. Sometimes you need to do things you might not want to do. But whatever it is that burns deep down inside, you need to listen to that. Let it out. Let it breathe...
If you ever have watched the TV show Shark Tank you see would be entrepreneurs looking for funding from some of the world’s best and biggest multi-millionaire and -billionaire moguls. It’s seriously good entertainment. I would feel the heat when one of the...
So many of the fundamentals still apply: schema markup, on page seo, and compelling SERPs. But some of the more recent algorithm changes have set the tone for SEO efforts in 2015. Josh Bachynski does an amazing job of capturing everything you should be doing this year...
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